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- Generative AI Is Already Running Inventory for Small Retailers – And the Ethical Stakes Could Not Be Higher
- What the Paper Says – A Close (and Slightly Sceptical) Look at “Generative Artificial Intelligence in Marketing: Applications, Opportunities, and Research Agenda” (Huang & Rust, 2023)
- AI Meets Social Media Marketing – The Smartest Information Systems in Business Right Now (If We Keep Them Honest)
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Generative AI has grown faster than any tech in business history, and one of the most useful battlegrounds of late is autonomous inventory management. These are not basic forecasting spreadsheets anymore. Generative systems of today process a lot of data. This includes weather, social media, events in the area and sales history, among other things.…
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After reading Huang and Rust’s paper in the International Journal of Research in Marketing, I closed the PDF feeling inspired and uneasy. You will realise instantly that generative AI represents not an incremental improvement but the most significant disruption marketing has experienced since the internet. The writers add to their prior four-stage service intelligence framework,…
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Picture a Manchester fashion label that sees a viral TikTok clip from São Paulo before breakfast. This is a DIY upcycled denim jacket tagged #recycleddenim. At 10 am, a trend-alert tool powered by artificial intelligence notifies the supply chain module of the brand, which in turn changes the order automatically with the manufacturer in Vietnam.…
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